We don't know what they need

What nonprofits actually want from your volunteer day

Only about 20 percent of nonprofit leaders say corporate volunteers build their long-term capacity. What the receiving organization deals with explains the gap.

In Benevity’s State of Corporate Volunteering 2026, drawn from its own platform data, only about 20 percent of nonprofit leaders said corporate volunteers contribute meaningfully to their long-term capacity.

That is one in five, from a group of organizations already working with corporate volunteering programs and with every reason to answer generously. Four out of five people running the receiving organizations look at what arrives from companies and say it does not build what they need.

I want to spend this article on their side of the table, because almost everything written about corporate volunteering is written from the company’s.

The asymmetry that never appears on the slide

A company sending eighty people for an afternoon experiences it as giving. Eighty people, four hours, transport paid, T-shirts printed. At the published US value of a volunteer hour for 2025, $36.14, that afternoon is roughly $11,500 of salary-equivalent labor.

The receiving organization experiences the same event as a project it has to deliver.

Someone there has to invent or scope work that eighty untrained adults can do safely in one sitting. Someone has to check the work exists, that the materials exist, that there is parking, that there are enough bathrooms. Someone has to complete whatever screening the roles require. Someone has to run the briefing, supervise at a workable ratio, answer the questions, fix what gets done wrong, take the photographs the company asked for, and write back afterward. Then they return to the job they were doing before your email arrived.

Who is that someone? The Urban Institute’s 2004 survey of charities found 62 percent had a person responsible for volunteers, but the median coordinator spent only 30 percent of their time on it, one in three had no training in volunteer management, and only one in eight had a full-time volunteer manager. Practitioner data has not moved far since. The 2023 Volunteer Management Progress Report from Tobi Johnson & Associates, with 1,247 responses across 36 countries, found only 20 percent of volunteer managers were fully dedicated to the role, the mean US program budget was between $5,001 and $10,000, and 12 percent of programs ran on nothing.

So the person absorbing your eighty-person afternoon is, more often than not, doing volunteer coordination as part of a wider job, with a budget smaller than the value of the labor you are delivering. That is the asymmetry. The gift arrives as work.

Screening does not pause because the volunteers arrived in company shirts

This is where corporate groups most often create friction without knowing it.

Volunteer Canada’s 10 Steps of Screening is the clearest published statement of what a responsible organization is supposed to do: assess the risk of the position, write a position description, recruit, take an application, interview, check references, run police checks where warranted, orient and train, support and supervise, then follow up. Volunteer Canada is explicit that screening practices are ongoing and go beyond the selection process. Note where the police check sits: step 7 of 10, not the whole of it.

When a company offers a hundred people for Thursday, it is offering to compress steps 1 through 8 into whatever the coordinator can manage by Wednesday night. For low-risk work, most of that compresses honestly. For anything involving children, vulnerable adults, personal data, food handling or money, it does not compress at all, and the organization is left choosing between turning you away and cutting a corner it is accountable for.

NCVO’s safer recruitment guidance is useful here because it gives you the principle rather than a rule: screening should be proportionate to the risk of the specific role, role-specific rather than generic, and reviewed annually. Over-screening a fence-painting afternoon deters people and helps nobody. Under-screening a homework club is a different category of mistake.

The practical version for a company is short. Ask what roles you are being given, ask what screening those roles require, and ask early enough that the answer can be acted on. If the answer is that nothing can be arranged in time, take the work they can actually supervise rather than the work you had in mind.

I have run this from the inside at some scale. International camps of more than five thousand participants, staffed nearly entirely by volunteers, do not get to skip orientation for people who arrive late. The orientation is what makes the rest of it safe, and the temptation to wave someone through because they are keen and the schedule is tight is the exact moment where things go wrong. A corporate group is a hundred people arriving late, all at once, from the coordinator’s point of view.

The cause you chose is probably leadership’s, not your employees’ and not theirs

Rodell’s 2021 article in Harvard Business Review names three mistakes companies make with volunteer programs: copying competitors, prioritizing leadership’s preferred causes over employees’ actual interests, and pressuring participation. I have written separately about the third one and what it does to future willingness.

The second mistake has a version that reaches all the way to the nonprofit. A cause picked because a senior executive sits on the board, or because it photographs well, arrives at an organization as an offer shaped by someone else’s priorities. The charity then has to be grateful for help it did not scope, in a form it did not choose, at a time set by the donor’s calendar.

The fix costs nothing. Ask two questions before you decide anything: what do our employees actually care about, and what does this organization actually need. If those two answers overlap anywhere, start there. If they do not, you have found out cheaply.

What good partners do differently

Four things, and none of them are expensive relative to what companies already spend on the day itself.

Give a date and a firm headcount six to eight weeks out. Then hold both. A group that shrinks from eighty to fifty on the morning has wasted work that was already done, and a group that grows is worse.

Fund the coordination. A small unrestricted grant alongside the volunteer day, sized to cover a week of a coordinator’s time, changes the arithmetic from a cost the charity absorbs into a partnership. Very few companies do this. The ones that do get asked back.

Send the same people again. The setup cost is paid once and spread across every subsequent visit. It is also what turns a group of strangers into people the organization can trust with something that matters, which is the only route from a day of service to actual capacity. The wider problem of programs getting broader and thinner is covered in what happens when the average corporate volunteer gives less time every year.

Offer the skill, not just the headcount. A finance team closing the books for an organization with no finance staff, or a developer fixing a broken donation form, delivers something an afternoon of general labor cannot. It is also the kind of role people come back for. Analysis of national US data by Eisner, Grimm, Maynard and Washburn, published in 2009, found volunteers doing professional or management-level work returned the next year 74 percent of the time against 53 percent for general labor, which is the strongest thing anyone has measured about role design.

Who you can send is part of the offer

Two figures from the Civic 50 honorees for 2026 are worth putting next to each other. Fifty-eight percent have strategies to engage hourly or part-time employees, and 46 percent have them for frontline or deskless employees. Those are the best-performing companies in the country on community engagement, and roughly half of them still have nothing designed for a large part of their own workforce.

That matters to the nonprofit more than it sounds. A program that can only send salaried office staff on weekday mornings can only offer one shape of help, at one time of day, from one part of the company. A program that has worked out how to include shift workers can offer evenings and weekends, which is when a great many organizations actually need people.

The same list shows 74 percent running formal volunteer ambassador programs. An ambassador is the person who knows what the partner organization needs this month, which is exactly the knowledge that makes an offer useful rather than generic.

The thing I would ask, and cannot answer

Here is a test I would put to any corporate volunteering program: would the organization you worked with last quarter invite you back without being asked?

Not whether they said thank you. They will always say thank you. Whether the invitation comes from their side.

I do not have good published evidence on how often that happens, and as far as I can tell nobody has measured it. The 20 percent figure on long-term capacity is the closest proxy available, and it comes from a vendor surveying nonprofits in its own network, which is a caveat worth carrying. But the test is free to run, and the answer is available to you within one phone call. If you have to initiate every conversation, the relationship is one you are having with yourself.

Where these figures come from. The finding that only about 20 percent of nonprofit leaders say corporate volunteers contribute meaningfully to long-term capacity: Benevity Impact Labs, State of Corporate Volunteering 2026, platform data 2019 to 2025; this is a vendor’s analysis of organizations in its own network, not a representative sample. Value of a volunteer hour, $36.14 for calendar year 2025: Independent Sector with the Do Good Institute, University of Maryland, released April 2026; a replacement-wage estimate rather than a measure of impact. Charity volunteer management capacity, including the 62 percent with someone responsible, the median coordinator at 30 percent of time, one in three untrained and one in eight with a full-time manager: Hager, M.A. & Brudney, J.L. (2004), Volunteer Management Capacity in America’s Charities and Congregations, The Urban Institute. Dedicated staffing, program budgets and the share running on nothing: 2023 Volunteer Management Progress Report, Tobi Johnson & Associates, 1,247 completed responses across 36 countries, 79 percent US. Screening steps and the framing that screening is ongoing and goes beyond selection: Volunteer Canada, 10 Steps of Screening. Proportionality, role-specificity and annual review in screening: NCVO safer recruitment principles. Three program mistakes: Rodell, J.B. (2021), “Volunteer Programs That Employees Can Get Excited About,” Harvard Business Review, January–February 2021. Return rates of 74 percent for professional or management-level work against 53 percent for general labor: Eisner, D., Grimm, R.T. Jr., Maynard, S. & Washburn, S. (2009), “The New Volunteer Workforce,” Stanford Social Innovation Review 7(1), analyzing Corporation for National and Community Service data from the Current Population Survey Volunteer Supplement, 2005 to 2007. Ambassador programs at 74 percent, hourly or part-time engagement strategies at 58 percent and frontline or deskless at 46 percent: Points of Light, The Civic 50, 2026 honorees; eligibility is US companies with $1bn or more in revenue.

Questions people ask about this

What do nonprofits want most from corporate volunteers?

Work that continues after the group leaves, and enough notice to prepare it. In Benevity's 2026 reporting on its platform, only about 20 percent of nonprofit leaders said corporate volunteers contribute meaningfully to their long-term capacity. The forms that score better are repeat visits from the same people, skills-based contributions matched to a real gap, and unrestricted funding alongside the volunteer time to cover the staff hours hosting a group consumes.

Do corporate volunteers still need background checks?

Whatever the role requires, yes. Volunteer Canada's 10 Steps of Screening puts police checks at step 7 of 10, inside a process that also includes risk assessment, a position description, application, interview, references, orientation, supervision and follow-up. None of it is suspended because volunteers arrive from a company. NCVO's safer recruitment guidance adds that screening should be proportionate to the risk of the specific role, so a fence-painting afternoon and a role with children are not the same request.

How much notice should a company give a nonprofit?

More than most give. The organization has to scope work a group can do safely, arrange supervision, complete any screening the roles require, and reschedule its own staff to host you. In practice that is weeks, not days, and it lands on someone who is usually part-time on volunteers. Asking for a date six to eight weeks out, with a firm headcount, is the single easiest courtesy to extend.

JO

Joe Oommen

Chief Product Officer, BCC Event · Chief Executive, BCC Media

Joe trained as a systems engineer and has led in two directions at once: high-performing teams of paid staff, and large, complex organizations where the majority of the work was completed by volunteers — nearly 10,000 of them, spread across around eighty countries, including international camps of 5,000+ participants staffed nearly entirely by volunteers. During his time at BCC Event, his teams coordinated around 280,000 volunteer hours a year — worth roughly $10.1 million in salary equivalent, worked out with the same method the Masterclass teaches.

Read next